AGENCY
TOMORROW VISION
ROLE
ART DIRECTOR
CLIENT
BUSCH LIGHT BEER
THE INSIGHT
Busch Light doesn’t just advertise to the outdoors—they build for it.
From beer-cooling crockpots to fishing can drops, the brand turns everyday moments into fan-first inventions.
Outdoor moments are simple—but the gear isn’t.
Whether you’re fishing, hunting, or tailgating, there’s always a workaround:
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Warm beer
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No place to set things
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Too much to carry
Busch Light fans don’t want luxury.
They want clever, scrappy solutions that feel made for them.
THE IDEA
“Would You Buy This?”: A social-first campaign where Busch Light drops absurdly practical outdoor inventions—and lets fans vote them into existence.
The more people say yes, the more real it becomes.
SOLUTION CONT'D
A collection of Busch-built gear designed for the wild:
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The 6-Pack Fishing Vest – beer storage meets utility
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The Off Road Grill – durability + grill + mobility in one
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The Call-Activated Beer Delivery – hunting culture turned absurd
Each product solves a real problem—just in a very Busch way.
