AGENCY
TOMORROW VISION
ROLE
ART DIRECTOR
SENIOR DESIGNER
THE ASK
Malditos TEXAN BBQ brings an authentic Carolina-Texan barbecue experience to the Dominican Republic—an offering that’s rare in the local market and primed to stand out. Designed for both everyday diners and premium catering clients, Malditos will serve slow-smoked meats, signature rubs, and bold hot sauces through a full-service restaurant and retail line. The launch will be supported by a complete brand system—uniforms, menus, packaging, website, and merchandise—building a cohesive identity that positions Malditos as a new culinary destination in the DR.
CLIENT
MALDITOS BBQ
SOLUTION
The start of the toolkits brings the bold, smoky flavors of authentic Carolina-Texan barbecue to the Dominican Republic through a fully realized brand experience. From the fiery “M” icon with its Lone Star to the playful wordmark and vibrant graphics featuring pigs, flaming boots, and custom lettering, every element conveys energy, craftsmanship, and personality. With a cohesive palette of bright yellow, red, and rich brown, the brand translates seamlessly across the restaurant, catering, packaging, menus, merchandise, and digital presence, creating a memorable, culturally resonant, and premium BBQ destination.
