To help design assets for the McDonald’s Convention 2022: A Showcase of Innovation, Culture, and Connection. Help create an experiential ecosystem using the Turner Duckworth brand new brand guidelines for the massive celebration was an equally ambitious feat. Help design inside and outside the convention center from outdoor signage, wayfinding, registration experience, staircase clings, shuttle signs, bollard wraps, and more.

The design and production of an immersive, world-class convention experience that captured the heart and soul of McDonald’s. In Las Vegas, Nevada — After years of anticipation, the McDonald’s Convention 2022 marked a triumphant return to in-person global gatherings. Held at the Las Vegas Convention Center, the 2022 year’s event brought together franchisees, suppliers, corporate employees, and partners from around the world to celebrate the McDonald’s brand, share innovations, and envision the future.