AGENCY
TOMORROW VISION
ROLE
ART DIRECTOR
SENIOR DESIGNER
CLIENT
JET BLUE
THE ASK
Because every trip tells a story. Every traveler carries something — memories, hope, purpose — and JetBlue helps them carry it on.
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It ties JetBlue’s signature human service and comfort to the resilience and optimism of travel itself. This is an example of a campaign pitch I could art direct for Jet Blue.
SOLUTION
Tone is empathetic, human, slightly witty — in that JetBlue “heart + humor” voice. It is focused on people first, not planes or perks, aspirational.
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Digital & social extensions are about what is unpacked in their bags and tell the story behind one object. #CarryOnStories: Invite travelers to share what they carry on — physically or emotionally — when they fly.
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TikTok campaign: People unpack their bags and tell the story behind one object.
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Influencer layer: Content creators or JetBlue crew members share what keeps them moving forward.
