AGENCY
Tomorrow Vision
ROLE
ART DIRECTOR,
SR DESIGNER
CLIENT
NFL
THE ASK
The NFL has partnered with licensing firm No Caller ID to create an innovative program designed to diversify the NFL’s licensing portfolio. This program will be called NFL Leaders. NFL Leaders will extend licensing opportunities to brands, collaborators, and artists from a wide variety of backgrounds and allow a lower barrier of entry for many new products.
SOLUTION
To create a logo and small toolkit for this exclusive collection. The creative
assets will be used as a hangtag, and a brand presence that can live in
promotional advertising (digital baanner ads, and social).
Conisderations from the client are to create a bold mark, with a triumphant
color palette, a feeling of action from the NFL, attributes of NFL heritage as
well as a new modern twist on street culture.
