Create Your Own Path - has to do with forging your own identity. This journey we have as creatives. Does it ever end, the path you take to refine, become better, and evolve. I feel like every two years I try to take a course to refine skills I have always wanted to refine, whether it's creative pitching for Creative Directors or typography from scratch from the masters. This is still a Work In Progress, a WIP. I auto-traced the letterforms from my pro-create sketches. I will

Pet Vet branding is a project I am working on to showcase identity brand work from start to finish.

The challenge is to visualize the meaning of a word. Using only the letters, graphic elements, using metaphors or be literal(better to not be literal). It is not easy but it is a fun exercise to keep alert with typographic skill sets and to help you design potential logo explorations. The challenge is to get through the alphabet A - Z. These are some of my favorite calligram explorations below: