Pet Vet branding is a project I am working on to showcase identity brand work from start to finish.

The challenge is to visualize the meaning of a word. Using only the letters, graphic elements, using metaphors or be literal(better to not be literal). It is not easy but it is a fun exercise to keep alert with typographic skill sets and to help you design potential logo explorations. The challenge is to get through the alphabet A - Z. These are some of my favorite calligram explorations below: